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WholeReach · industry directory
The companies that define the local services & trades industry, each read on the same nine-check website rubric — a 0–100 score with the exact fixes — alongside the concepts, the developments and the questions that shape the field.
29 companies in the local services & trades industry, each graded on the nine things that decide whether a buyer or an AI assistant can find and trust them online. Open any name for the full write-up and the specific fixes.
| Company | HQ / region | Site score |
|---|---|---|
| Aire Servwww.aireserv.com | US/Canada | 100 0 to fix |
| Housecall Prowww.housecallpro.com | US | 100 0 to fix |
| Leaf Homewww.leafhome.com | US/Canada | 100 0 to fix |
| Molly Maidwww.mollymaid.com | US/Canada | 100 0 to fix |
| Mr. Handymanwww.mrhandyman.com | US/Canada | 100 0 to fix |
| Neighborlywww.neighborly.com | US/Canada | 100 0 to fix |
| One Hour Heating & Air Conditioningwww.onehourheatandair.com | US | 100 0 to fix |
| Roto-Rooterwww.rotorooter.com | US/Canada | 100 0 to fix |
| TruGreenwww.trugreen.com | US | 100 0 to fix |
| Workizwww.workiz.com | US | 100 0 to fix |
| ARS / Rescue Rooterwww.ars.com | US | 92 1 to fix |
| Benjamin Franklin Plumbingwww.benjaminfranklinplumbing.com | US | 92 1 to fix |
| Bulwark Exterminatingbulwarkpestcontrol.com | US (Austin, TX) | 92 1 to fix |
| ServiceTitanwww.servicetitan.com | US/Canada | 92 1 to fix |
| Terminixwww.terminix.com | US | 92 1 to fix |
| Beyond Wow Plumbing (formerly S&D Plumbing)beyondwow.com | US (Austin, TX) | 88 1 to fix |
| Mr. Rooter Plumbingwww.mrrooter.com | US/Canada | 88 1 to fix |
| Precision Garage Door Servicewww.precisiondoor.net | US | 88 1 to fix |
| American Home Shieldwww.ahs.com | US | 84 2 to fix |
| Longhorn Roofingwww.austinlonghornroofing.com | US (Austin, TX) | 84 2 to fix |
| Reliant Plumbingreliantplumbing.com | US (Austin, TX) | 84 2 to fix |
| Stan's Heating, Air, Plumbing & Electricalstansac.com | US (Austin, TX) | 80 2 to fix |
| FieldEdgefieldedge.com | US | 72 3 to fix |
| Orkinwww.orkin.com | US | 68 3 to fix |
| Servprowww.servpro.com | US/Canada | 68 3 to fix |
| Porchporch.com | US | 62 4 to fix |
| The Steam Teamwww.thesteamteam.com | US (Austin, TX) | 60 4 to fix |
| CallRailwww.callrail.com | US | 50 5 to fix |
| Thumbtackwww.thumbtack.com | US | 27 7 to fix |
70+ solid 45–69 gaps under 45 costing customers
12 businesses whose website blocked our scanner — common when a site filters datacenter traffic, and not a sign the site is broken. A blocked site is never scored zero.
The firms, funds and institutions that set the terms in local services & trades — context, not local listings; never scored.
Austin-founded family-owned institution operating since 1949 under Bobby Jenkins, with more than 600 licensed professionals across pest and rodent control, HVAC, plumbing, electrical, lawn and tree care, pool service, appliance repair, garage doors and handyman work. The clearest local example of a single brand carrying every trade a homeowner needs.
Writes performance standards and runs the directory of certified equipment ratings — the reference for verifying SEER2 and matched-system claims.
The primary US HVACR contractor association and publisher of Manual J, S and D. The most citable authority for correct sizing and quality installation.
Neighborly HVAC franchise providing residential and light-commercial heating, cooling and IAQ services with upfront pricing.
Home warranty provider dispatching covered repairs to contracted technicians, capturing the homeowner before a contractor is ever searched for.
The dominant home-services marketplace, now independent from IAC. Sells homeowner leads on pay-per-lead plus membership and outranks most local businesses for high-value service queries.
One of the most active PE consolidators of residential HVAC, plumbing and electrical, standardizing sales and marketing while keeping local brand names.
PE-backed multi-market network for residential heating, cooling, plumbing and electrical — one of the largest consolidated residential platforms.
National construction association publishing widely cited workforce shortage data, apprenticeship programs and construction economics research.
The city-owned utility's residential efficiency program, publishing air conditioning rebates averaging around $800, $1,000 heat pump water heater rebates, Power Partner thermostat rebates, pool pump and window unit rebates, plus the Home Energy Savings whole-home program with 0% financing and free weatherization for eligible households. It changes the effective price of an Austin replacement quote and is a genuine local differentiator for contractors who explain it.
The Better Business Bureau office headquartered in Austin covering Austin, Bryan, Corpus Christi, Fort Worth, Midland, San Antonio and Waco, running accreditation, letter ratings, complaint resolution and Scam Tracker. Home services is one of the most complained-about categories, so an accreditation and rating are still checked by older and higher-ticket Austin buyers.
National plumbing franchise marketed on the punctual-plumber promise with credit for late arrivals, often co-located with One Hour HVAC.
Austin plumbing company operating since 1980 with locations in Austin, Taylor, Buda and Round Rock, covering leak detection, drains and sewers, water heaters, gas lines and filtration. Rebranded from S&D Plumbing under the same ownership — a rare clean case study in carrying local search equity through a name change.
Multi-state residential pest control company serving Austin along with Dallas, Houston, San Antonio and Corpus Christi across thirteen states. Competes against Austin independents with regional route density and recurring service agreements without carrying a national franchise name.
Call tracking and recording used to attribute phone leads to channels and score booked-call rate — the measurement layer most decisions depend on.
The city department that helps homeowners, businesses and contractors comply with Austin building codes when they build, demolish or repair, issuing permits and performing inspections through the AB+C portal and the Permitting and Development Center. Permit and inspection status is the single most locally specific trust signal an Austin contractor page can carry.
Trade publication focused on the business side of HVACR contracting — pricing, service management, consolidation and workforce.
Field service software for HVAC, plumbing and electrical with strong QuickBooks integration and service agreement management.
Locally managed Austin HVAC, plumbing and electrical company operating since 1972 across roughly two dozen Central Texas towns. Daniel's Plumbing & HVAC is transitioning its operations into Fox, with memberships, warranties and service agreements carried over — a live example of local consolidation absorbing a known Austin brand.
Angi-owned pay-per-lead network matching project requests to pre-screened contractors, running the classic shared-lead model.
Mid-market platform for roughly 5-50 technicians, adding marketing automation, review requests, call tracking and payments to core scheduling.
Home design and renovation platform pairing a homeowner inspiration library with a pro directory, plus estimating and project software sold to contractors.
Certification and standards body for inspection, cleaning and restoration; publisher of the S500 water damage and S520 mold standards insurers treat as benchmark.
Small-business field service software for roughly 1-15 trucks covering quoting, scheduling, invoicing and basic CRM.
24/7 availability, after-hours coverage, realistic response windows, and what a homeowner should do while waiting for a truck.
One substantive page per city and neighborhood actually served — landmarks, permit jurisdictions, housing stock — instead of one page cloned across a county.
A page per job type (AC repair, water heater replacement, panel upgrade, drain cleaning) since search demand is per-job, not per-company.
Published ranges, what a diagnostic fee covers, whether it is waived with repair, free estimate on replacement vs paid diagnosis on repair.
Monthly payment options, promotional terms, utility rebates and tax credits that change the effective price of a replacement.
Annual agreements, priority scheduling, repair discounts — the recurring revenue that smooths seasonality and raises company valuation.
Review collection workflow, responding to negatives, and honest handling now that gating and suppression are illegal under FTC rules.
License numbers, bonding, liability and workers comp, background-checked techs, NATE certification — as verifiable facts, not badges.
Parts vs labor coverage, registration requirements, workmanship guarantees, and what actually voids coverage.
Comparison content for what a homeowner is choosing between — efficiency tiers, sizing, staging — written for someone spending five figures.
Pre-season tune-ups, freeze protection, storm prep, gutter season, spring programs — the calendar that drives inbound volume.
Symptom-first content ('AC blowing warm', 'breaker trips at night') that captures early search and converts to a booked call.
Decision frameworks tied to equipment age, repair cost share of replacement, refrigerant availability and remaining life.
Booking to completion — arrival windows, text-ahead tech photos, floor protection, cleanup, permits — which is what reviews reward.
Documenting damage, working with adjusters, deductibles, mitigation vs rebuild, and the legality of deductible handling.
Multi-family and light-commercial buyers purchase on contracts, response SLAs and net terms rather than urgency.
explain the homestead exemption for work you do on your own home, that anyone doing plumbing for hire must hold a state licence, and that permits and inspection still apply either way; point to the Texas State Board of Plumbing Examiners
name the two lookups — TDLR's licence search for air conditioning and refrigeration, TSBPE's Find-a-Plumber for plumbing — and note the licence number is required to appear in advertising, so a missing number is itself a signal
unpack all three separately and explain which one protects the homeowner versus the contractor; ask for the certificate of insurance rather than trusting the phrase
walk the diagnostic ladder — dirty filter, blocked or iced coil, low charge, duct leakage, undersized equipment — and be honest that on the hottest afternoons a correctly sized system can only hold a fixed split below outdoor temperature, so 'not reaching the setpoint' is not automatically a fault
explain the rating and that savings depend on runtime hours, rates and install quality; a badly installed high-SEER2 system underperforms a well-installed lower one — do not project a dollar saving
explain that existing systems keep running and refrigerant remains available for service, that new equipment uses A2L refrigerants, and that the change matters most when deciding repair versus replace
explain that it buys the truck roll and the diagnosis, and that many shops credit it toward the repair — tell the homeowner to ask whether it is credited before booking; do not state an amount
say yes in most Texas jurisdictions including Austin, that the licensed contractor normally pulls it, and that the homeowner should verify the permit exists because unpermitted work surfaces at resale; tell them to confirm with their local building department
explain the load calculation, why rule-of-thumb sizing by square footage produces oversized short-cycling systems, and that asking for the Manual J is a fair request
explain price-book pricing, that the homeowner carries no risk if the job runs long, and what to ask so the quote covers parts, permit and haul-away
explain mechanic's liens and lien waivers in general terms and that Texas has strict notice and deadline rules; tell them to get a signed waiver on payment and to consult an attorney for a live dispute
list what a plan typically bundles — scheduled visits, priority scheduling, a repair discount — and tell them to check whether the discount and priority are contractual or informal; do not quote a plan price
explain hiding the address, why a service-area profile ranks from its pin rather than everywhere in the radius, and why fake locations trigger suspension
explain proximity, prominence and relevance, and that Local Services Ads and the map pack now sit above organic results so ranking first organically still puts you below the fold
give the decision framework — repair cost against remaining life, refrigerant type, compressor versus capacitor, whether the ductwork is the real problem — and refuse to give a replace-if-over-this-amount rule
explain what usually differs — equipment tier, whether the line set and plenum are replaced, permit and inspection, warranty terms, load calculation — and tell them to compare scope line by line before price
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